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More than 4m visits brings in £275m

The East Hertfordshire visitor economy is worth £275m, after welcoming more than 4.2m visits into the district in 2017.

Independent research commissioned by Visit Herts has revealed an impressive picture of tourism across the county, with strong visitor numbers, a high volume of day trips and overnight stays.

The district saw 4m day trips and 250,000 longer visits in  2017. The average length of longer stay was 5½ days.

Tourism also supports 5,164 jobs in the district, with the industry now accounting for 7% of the district's total employment. 

Wonderful attractions 

Gary Jones, executive member for economic development, said: "There's something to please all visitors to East Herts. Five delightful historic towns are surrounded by stunning countryside with some wonderful attractions. Pubs, restaurants and accommodation offer high quality food and facilities to appeal to every taste and budget.  

"It's no surprise that there were more than four million visits to East Herts in 2017 and we look forward to welcoming many more visitors this year."

Using the industry-respected Cambridge Economic Impact Model, this new research measured the volume and value of tourism in the county in 2017, and the impact of visits and visitor expenditure on the local economy.

28m visitors 

Hertfordshire's visitor economy has increased by 6% and topped £2.2 billion for the first time ever, after welcoming a record 28 million visitors in 2017. Tourism supports over 40,000 jobs for both residents, and those living nearby to the county, with the industry now accounting for 8% of Hertfordshire's total employment. 

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January 23 2019